At Wildfire, we love to get our heads under the bonnet to make things run better. So if you have a problem getting something to work, or an idea that just needs some refining, come and talk to us…
Wildfire is expert at every stage of magazine production, from conception and planning, through to editorial direction, look and feel, and marketing campaigns. Whether contract or autonomous, Wildfire will apply its expertise and hard work to every job, big or small.
Wildfire has an established track record in delivering effective content. Our titles are well written, geared towards a particular audience, and always challenging, creating both instant and slow-burning engagement with our readers.
Some of our most successful titles were conceived by Wildfire as a solution for an organised body or niche industry seeking sleeker and smarter ways to connect with their desired audience. Both University Business and Imagine, owned and operated by Wildfire, were devised on this basis, and both deliver revenues for our customers.
Whether you're looking to announce a new programme launch, want to devise a new training manual, or simply develop new-recruit inductions, Wildfire can take your brief and turn it into something truly memorable, cherished and – above all – extremely useful.
Sometimes a magazine isn't quite enough. Every so often a new event, an emerging field or particular area of expertise will demand its own supplement – and Wildfire will ensure that your business makes the most of every opportunity to make a statement.
Directories & guides
Print is still unrivalled when it comes to putting together a collection of related companies in one handy, easy-to-browse guide or directory. Some of our most successful productions have been directories: listing everything from university suppliers to Bristol-based media professionals. Sometimes, as with the groundbreaking 0117, directory meets magazine to become a guide.
Sales & marketing
Wildfire has specialist teams of sales and marketing people who are expert in selling advertising space, gaining maximum revenue from every page and column inch.
Some owners need to retain control over their newspaper or magazine but need a creative agency to farm out production, sales and the other 'twiddly bits'. This is the way Wildfire works on some of its top-revenue titles, such as Bristol Property Live and University Business.
Since Facebook first entered the collective consciousness in 2004, social media has become a marketing and communications channel in its own right. And since Twitter took off in 2008, mastering this new platform is more important than ever. Wildfire understands the nuances, the trends and the fast-paced nature of this new community, and can deliver strategies and campaigns that unfailingly fall on the right side of digital sensibility.
User Generated Content
User-generated content may come from the people who use your platform, but it still needs work and expertise to create the channels that promote discussion, as well as the seed content that encourages creativity to flourish.
Where you have a particular story to tell or piece of knowledge to share, a podcast or video-on-demand cast (vodcast) is the best solution. Wildfire has the in house expertise to refine scripts, shoot video, master audio and convert it all to digital for upload.
Forums and online communities require constant monitoring and management if they're to work smoothly. Wildfire has in-depth experience in this area, gained in some of the most sensitive contexts imaginable, such as day-to-day management of the user forum for national charity Adoption UK.
Imagine ten clicks, leveraged to the power of ten every day. That's the power of viral marketing. Wildfire can help embed viral techniques into your marketing campaign, from viral videos to attention-grabbing games and mini apps.
Wildfire is proof that print isn't dead, but it no longer stands alone – digital media's interactivity, instant delivery and intuitiveness complements the depth and clarity of print. Wildfire has eagerly and expertly developed its multimedia strategy by creating and managing online audiences and engagement, providing a full range of online services to help nurture and strengthen customer relations.
Wildfire currently work with a number of organisations like the Seafish Authority and The Association of College & University Business Officers (CUBO) to manage their online communities, both through websites and social networking platforms. We've also created social media platforms for the BBC and national charity Adoption UK
Forums and online communities require constant monitoring and management if they're to work smoothly.
As more of the work and business process becomes digital, companies need their own internal intranet systems to allow knowledge sharing and communications within the organisation. Here, Wildfire can assist with dedicated planning and advice on hardware and software decisions, architecture and design.
Wildfire has developed cost effective smartphone applications to support customer needs, such as a mobile sustainable seafood shopping and recipe guide for Seafish or a local consumer guide for students (S123).